Uncle Dave's Kettle Korn
PROJECT TYPE: Communication Design / Visual Brand Identity
Uncle Dave’s Kettle Korn, a seasonal “pop-up” retail food company based in Leesburg VA wanted to update their existing logo in order to create a stronger social media presence and develop awareness of their country style kettle corn snack.
The design approach was influenced by retro images of summer fairs and carnivals – to create a sense of nostalgia with customers – as the business primarily operates as a seasonal pop up during the summer months.
Preliminary Design Drafts
Final (Redesigned) Logo
Approach supported the client’s request to keep the central illustrated figure of “Uncle Dave” and the simplified font and color treatment to ensure consistency when repurposing logo on marketing collateral, packaging for social platforms branding.
Label with New Logo