National PTA Convention
Event Visual Brand

PROJECT TYPE: Visual Design / Event Brand Design


Challenge:
Develop visual brand for National PTA's annual convention to create awareness of organization as a venerable American Institution and elevate annual event visibility to secure corporate sponsorship.

Solution:
The logo design and visual brand colors were inspired by the exterior shape and interior decor of the Cincinnati Museum Center's Union Terminal, one of the city's most widely regarded examples of Art Deco architecture. 

 

National PTA Official 2013 Convention & Exhibition Logo

EventLogo.jpg

Complementary visual treatment expanded to create cohesive look on print and digital promotional media.

Convention Program Book

ClosedProgBook.jpg
OpenProgBook.jpg

Commemorative Convention Pin for Attendees

photoA.jpg

Digital Ads

ptaDigitalAds.jpg