Uncle Dave's Kettle Korn
Logo Redesign  


Uncle Dave’s Kettle Korn, a seasonal “pop-up” retail food company based in Leesburg VA wanted to update their existing logo in order to create a stronger social media presence and develop awareness of their country style kettle corn snack.

The design approach was influenced by retro images of summer fairs and carnivals – to create a sense of nostalgia with customers – as the business primarily operates as a seasonal pop up during the summer months.

Approach supported the client’s request to keep the central illustrated figure of “Uncle Dave” and the simplified font and color treatment to ensure consistency in repurposing logo on various marketing collateral and social platforms.