National PTA Convention
Event Visual Brand

PROJECT TYPE: Communication Design / Event Brand Design


Challenge:
Develop visual brand for National PTA's annual convention to create awareness of organization as a venerable American Institution and elevate annual event visibility to secure corporate sponsorship.

Solution:
The logo design and visual brand colors were inspired by the exterior shape and interior decor of the Cincinnati Museum Center's Union Terminal, one of the city's most widely regarded examples of Art Deco architecture. 

EventLogo.jpg

Expanded visuals to create cohesive look and feel of event on print and digital promotional media.

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OpenProgBook.jpg
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