National PTA Convention
Visual Brand Design


 
 

Challenge:
Design event visual brand that create awareness of National PTA as a venerable American Institution and elevate annual event visibility to secure corporate sponsorship.

Solution:
The logo design and visual brand colors were inspired by the exterior shape and interior decor of the Cincinnati Museum Center's Union Terminal, one of the city's most widely regarded examples of Art Deco architecture. 

Expanded visuals to create cohesive look and feel of event on print and digital promotional media.